Travel brands are known for their exciting advertising campaigns and the ability to pull in their target audience, and there’s a lot we can learn from them.Whether it's nailing social media or creating a travel advert that the nation adores, there's a lot to be learnt about a successful travel brand campaign from those at the top of their game.
This past week has been a whirlwind of new insights into the world of digital marketing - from the good, the bad, to the downright surprising.We’ve seen some revelations about how marketers feel about their efforts to communicate with audiences. And the key concerns that impact whether or not a consumer trusts a brand - including the consequences of what happens when they don’t.
No great content marketing strategy was born overnight.It takes time, resillience, and lots of trial and error. It is a true labour of love.But what if that love turns into (not so) quiet resentment? Is content marketing giving you sleepless nights, and not in good way?
Let me take a wild guess. If you spend hours planning, writing, and promoting your content marketing, you’ve probably forgotten - at one point or another - that your blogs are supposed to work for you, not against you.
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