Christmas is one of the most magical times of the year, and what better way for marketers to embrace this magic than running a festive themed social media campaign to drive revenue and boost brand awareness.Just last year, John Lewis spent £7 million pounds on their ‘Man on the Moon’ Christmas advertising campaign - an impressive figure which resulted in total sales across the group rising 4.1% to £1.81 billion over 6 weeks.
Creating memorable content is about reaching target prospects and planting something in their minds that will leave a lasting impression - and there are many effective ways of doing so. Our latest pixel8 blog will take you through that journey.
Blogging is one of those marketing buzzwords that’s flying around businesses across the world, but how do you make success of a blog that’s going to represent your business on the internet?Well, there are a few golden rules to keep in mind.
Content marketing is one of those areas that all hotel marketing managers will be aware of. But in this piece we're going to give you precisely what you need to take your content marketing above and beyond anything you've ever done before.
Everywhere you’ll look on digital marketing resource websites you’ll find articles all about social media platforms. From the latest Facebook changes through to what Instagram have done to our feeds (or haven’t done!), you can’t integrate yourself in the world of digital marketing in 2016 without studying the latest updates and news in the industry.
Content marketing is an intense practice, and it’s one of those areas that travel and leisure marketers need to keep abreast of constantly.But why is this?Well, there are a few key reasons why leisure companies should be making the most of content marketing strategies, so let us explain why.
Christmas advertising fever grips the nation’s retailers each and every year - and there’s little surprise this always happens.With people more willing to splash out on expensive presents and items for the big day, it becomes a competition over who can win the loyalty of the customers spending the most.
Social media is a fantastic way to raise the brand awareness of your company, and businesses across the globe are certainly making the most of it!But are your social accounts actually performing the best they can?
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