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Christmas

Sep 23, 2016
Top 5 Christmas Digital Marketing Campaigns
Christmas is one of the most magical times of the year, and what better way for marketers to embrace this magic than running a festive themed social media campaign to drive revenue and boost brand awareness.Just last year, John Lewis spent £7 million pounds on their ‘Man on the Moon’ Christmas advertising campaign - an impressive figure which resulted in total sales across the group rising 4.1% to £1.81 billion over 6 weeks.
Jan 07, 2016
The Top 5 Retail Brands That Won Christmas 2015
Christmas advertising fever grips the nation’s retailers each and every year - and there’s little surprise this always happens.With people more willing to splash out on expensive presents and items for the big day, it becomes a competition over who can win the loyalty of the customers spending the most.
Nov 30, 2015
John Lewis : The Nation's Brand for Christmas Storytelling
There’s a nip in the Mancunian air at last and with the release of the festive John Lewis advert, it feels like the countdown to the Christmas festivities has begun. For the past nine years, John Lewis’ Christmas advert has become as regular a part of the Christmas season as dry turkey, fights on Albert Square and jazzy Christmas knits from your Nanna. Expectation hangs on the arrival of the advert and it has led to a revival of quality in UK festive adverts, with other brands keen to get a slice of the Christmas pud (so to speak.)
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