Pixel8 Case Study - Laurus Homes - Stonebrook - Fully-Integrated Marketing Project to Drive Reservations On New Luxury Property Development
Laurus Homes and Wates construction joined together to create a new Joint Venture housing development to regenerate a discussed commercial site on Manchester Road, Trafford. As a new JV, the development required a new brand identity to set it apart, and also to express the premium proposition and quality of the new homes. Stonebrook is a great example of a fully-integrated agency project, discover the ins and outs below.
Client
Laurus Living Space - Stonebrook
Timeframe
2-months from planning to launch
Services
Strategy, media planning, design, website development, Event coordination, print
Challenge
A new name and brand identity were researched and developed for the client. The development name ‘Stonebrook’ was chosen to reflect the location and heritage of the area. The branding design stayed close to the existing ‘Laurus Homes’ branding but with a premium edge created by the introduction of black and also high end finishes such as foil blocking and embossing of the Laurus icon on stationary.
Outcome
Stonebrook is a great example of a fully-integrated agency project. To date we have created the following suite of marketing materials with more to follow in the next phase:
- Hoarding design and artwork
- Development website design and build
- Brochure design and print
- Launch event co ordination and collateral design (pull-up banners, stationary, giveaways, keyring, pens)
- Interactive site plan with live availability stream
- On-site signage including backlit monoliths and A-Boards
Results
10 out of 14 homes released at the first phase launch event were reserved within 24 hours! The 2nd phase is due to be released shortly so watch this space for further impressive performance.
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