Pixel8 Case Study - Hilton Hotels UK - ‘Make Memories With Hilton’ Christmas Campaign. | Pixel8 Ltd
Get in touch
Pixel8
Pixel8 graphic design and web development blog

we're clever bloggers

You are here

Pixel8 Case Study - Hilton Hotels UK - ‘Make Memories With Hilton’ Christmas Campaign.

Hilton Hotels approached pixel8 with an urgent requirement to run a Christmas gift vouchers promotion in the run-up to Christmas 2016. Pixel8 devised the 'Make Memories with Hilton' campaign which was targeted at gift-givers via Facebook and Instagram advertising. The promotion secured purchases of the vouchers across numerous Hilton UK locations and drove over 2 million campaign impressions. Discover more about the campaign in the case study below. 

Client

Hilton Hotels UK

Timeframe

5-months from proposal to launch

Services

Strategy, planning, design, digital 

Objective

Hilton Hotels had an urgent requirement to promote their Christmas gift voucher offer and needed to position this as an irresistible option for gift-givers in a highly competitive market. They needed to drive voucher sales in the run-up to the festive period to ensure hotel bookings and afternoon tea offers were secured during the month of January. Understanding the prospect customer was key to ensuring the offer stood out amongst seasonal promotion noise, as well as geo-targeting to hone in on gift-givers at optimum times when they were in the decision making process.

Challenge

There were two voucher options available, an Afternoon Tea for Two, as well as a Two-night stay for two across numerous Hilton UK locations. The campaign needed to evoke an emotional response from the gift-giver and drive purchases of the voucher.

Outcome

The ‘Make Memories with Hilton’ concept was born and copy and creative was designed to represent this. The campaign was leveraged via Facebook and Instagram advertising and Facebook audience insights ensured we were targeting potential customers at the right time during their festive buying decisions.

Results

  • 2,365,634 total campaign impressions
  • Click through rate 7.30%
  • Conversion Rate 3.20%
  • Total Facebook engagements 20,916 (Reactions, Comments, Shares)

 

Pixel8 Case Study - Hilton Hotels UK - ‘Make Memories With Hilton’ Christmas Campaign.

 

Pixel8 Case Study - Hilton Hotels UK - ‘Make Memories With Hilton’ Christmas Campaign.

 

 

Pixel8 Case Study - Hilton Hotels UK - ‘Make Memories With Hilton’ Christmas Campaign.

Pixel8 Case Study - Hilton Hotels UK - ‘Make Memories With Hilton’ Christmas Campaign.

Pixel8 Case Study - Hilton Hotels UK - ‘Make Memories With Hilton’ Christmas Campaign.

Pixel8 Case Study - Hilton Hotels UK - ‘Make Memories With Hilton’ Christmas Campaign.

 

 

Like what you see here? Take at look at more of our recent digital marketing projects below.

Sector: 

our blog...

How To Create An Ingenious Logo - The Novus Case Study
brand design
We adore a great logo simply because they do so much for a brand. They attract customers, help to tell a brand story, and they also allow...
Brand Consistency and Guidelines - Manchester United Soccer Schools Manual Case Study
branding
We love a good bit of brand consistency at pixel8.And whether we use it to come up with clever little brand guidelines, or perhaps apply it...
Brand Guidelines - The Hotel Indigo Case Study
branding
It’s a well-known fact that all pixels love a really good set of brand guidelines. Why is that, you ask? Well, it’s simple.Brand guidelines...
How To Refresh A Logo - A Crowne Plaza Case Study
branding
We <3 logos - which is lucky, really, because logo creation is one of the central parts of creating any brilliant brand!Now we know...

get in touch...

If you think we’d be a good fit with your business, simply leave your details below or call us direct on 0161 228 6489. You're also very welcome to pop over to our studio for a refreshing perspective and a great cuppa.