Case Study - HSBC UK National Cycling Centre - Brand Creation And Brand Evolution.
Big wheels keep on turning?
Times change. People change. And the identities of brands change. We’ve supported Manchester’s National Cycling Centre transform through three brand evolutions and delivered the new brand mark for the HSBC UK National Cycling Centre that you see today.
Explore how we developed the brand for one of the world's leading cycling venues and largest world banks to produce a concise set of brand guidelines in the case study below.
HSBC UK National Cycling Centre
Brand Creation - 2006
Rebrand 1 - 2015
Brand Mark Today - 2017
Branding, brand development, brand guidelines, rebranding, logo design.
THE BRAND MARK
The HSBC UK National Cycling Centre brand mark is available in 3 variations, including a single version for full-colour usage as well as black and white versions for single-colour usage. The brand mark has also been created in 3 formats, including Landscape, Portrait and Extra to accommodate all venue requirements
The HSBC UK National Cycling Centre incorporates The Findli brand pairs. The typography incorporates the boldness of Manchester's brand font Borda with the friendliness of Gotham for a dynamic and approachable combination that embodies the spirit of our the brand's core values.
The HSBC UK National Cycling Centre palette includes 4 primary colours. HSBC UK Red creates the strongest association with the National Cycling Centre brand, while accent colours provide additional balance and depth to branded materials.
The HSBC UK National Cycling Centre's contemporary icon suite has been created to support Eastland's Trust's brand and MCRActive website. The iconography allows us to clearly define areas across the site and improve the customer journey throughout the new website.
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