Case Study - HSBC UK National Cycling Centre - Brand Creation And Brand Evolution. | Pixel8 Ltd
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Case Study - HSBC UK National Cycling Centre - Brand Creation And Brand Evolution.

Big wheels keep on turning?

Times change. People change. And the identities of brands change. We’ve supported Manchester’s National Cycling Centre transform through three brand evolutions and delivered the new brand mark for the HSBC UK National Cycling Centre that you see today.

Explore how we developed the brand for one of the world's leading cycling venues and largest world banks to produce a concise set of brand guidelines in the case study below.

Client

HSBC UK National Cycling Centre

Timeframe:

Brand Creation - 2006
Rebrand 1 - 2015
Brand Mark Today - 2017

Services:

Branding, brand development, brand guidelines, rebranding, logo design.

Outcome:

Pixel8 Case Study - HSBC UK National Cycling Centre - Brand Creation And Brand Evolution.

BRAND EVOLUTION

We've been working with Eastland's Trust and the National Cycling Centre for more than a decade, our brand knowledge and experience was essential in this evolution process. The challenge was to create a suite of national brand marks that could adopt to the original National Cycling Centre style and introduce the iconic Manchester Borda font.
 
Two years later, we made the bold move towards the striking red underline, a confident and striking mark, that combines the iconic Manchester Borda font to deliver the brand mark that sits proudly on the HSBC UK National Cycling Centre today.

Pixel8 Case Study - HSBC UK National Cycling Centre - Brand Creation And Brand Evolution - Dates.

THE BRAND MARK

The HSBC UK National Cycling Centre brand mark is available in 3 variations, including a single version for full-colour usage as well as black and white versions for single-colour usage. The brand mark has also been created in 3 formats, including Landscape, Portrait and Extra to accommodate all venue requirements

Pixel8 Case Study - HSBC UK National Cycling Centre - Brand Creation And Brand Evolution - Brand Mark Development

 

Pixel8 Case Study - HSBC UK National Cycling Centre - Brand Creation And Brand Evolution - Logos

 

TYPOGRAPHY

The HSBC UK National Cycling Centre incorporates The Findli brand pairs. The typography incorporates the boldness of Manchester's brand font Borda with the friendliness of Gotham for a dynamic and approachable combination that embodies the spirit of our the brand's core values. 

Pixel8 Case Study - HSBC UK National Cycling Centre - Brand Creation And Brand Evolution - Typography

COLOUR PALETTE

The HSBC UK National Cycling Centre palette includes 4 primary colours. HSBC UK Red creates the strongest association with the National Cycling Centre brand, while accent colours provide additional balance and depth to branded materials.

Pixel8 Case Study - HSBC UK National Cycling Centre - Brand Creation And Brand Evolution - Colour Palette

BRAND APPLICATION  Pixel8 Case Study - HSBC UK National Cycling Centre - Brand Creation And Brand Evolution - Brand ApplicationPixel8 Case Study - HSBC UK National Cycling Centre - Brand Creation And Brand Evolution - Brand Application -Colour Palette Cards

ICONOGRAPHY

The HSBC UK National Cycling Centre's contemporary icon suite has been created to support Eastland's Trust's brand and MCRActive website. The iconography allows us to clearly define areas across the site and improve the customer journey throughout the new website.

Pixel8 Case Study - HSBC UK National Cycling Centre - Brand Creation And Brand Evolution - Iconography

Results:

BRAND APPLICATION

Pixel8 Case Study - HSBC UK National Cycling Centre - Brand Creation And Brand Evolution - Brand ApplicationPixel8 Case Study - HSBC UK National Cycling Centre - Brand Creation And Brand Evolution - Brand Application - Grid

BRAND APPLICATION  Pixel8 Case Study - HSBC UK National Cycling Centre - Brand Creation And Brand Evolution - Brand ApplicationPixel8 Case Study - HSBC UK National Cycling Centre - Brand Creation And Brand Evolution - Results

BRAND APPLICATION  Pixel8 Case Study - HSBC UK National Cycling Centre - Brand Creation And Brand Evolution - Brand ApplicationPixel8 Case Study - HSBC UK National Cycling Centre - Brand Creation And Brand Evolution - Results

 

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