Game of Thrones is back on UK television tonight, and you might have already seen it if you’re in the US - you lucky things!But what we’re really here to chat about are the amazing marketing tactics we’re being inundated with in the lead up to the series launch in the UK.Below are some of the best we've come across so far.
The bigger your business grows the more assets you’re going to find yourself faced with, it's a natural occurrence for businesses around the world.From photography through to logos, marketing assets are vital for any marketing team to create marketing and branding materials to do their job effectively - but how are you supposed to manage them all?
Back in the day, branding used to be an offline experience. It was all about appearing on the right billboards, mailing letters to the right people and overseeing other print advertising mediums. And although there is still room for this arm of branding today, there’s also a new kid in town.
Building a brand that people will appreciate is a task that takes skill, talent, and a lot of knowledge about your customer. Yet it’s building one that people will remember long after you've initially reached them that proves to be a harder challenge. Brands want to be chosen by the consumer, and marketing is a key driver for increasing that likelihood.
People are protective of their brands - and can you blame them? A brand is what tells the story of your business. It’s what gives potential customers an insight into what your brand personality and ethos are all about.So when it comes to considering a brand refresh or rebrand, it’s not surprising it makes some people a little nervous.
One of the best things about a boutique brand is that any experience at this type of business feels exclusive, exciting - and it leaves you wanting to go back for more. So what if we told you there was a way to keep this boutique brand feel whilst also expanding globally?That's precisely what we did when we worked closely with Hotel Indigo on their global branding - so why not see what you can learn in our free slideshow filled with top boutique branding tips?
Nobody likes a "flat" brand.And by flat, we mean 2D, personality-free, dull-tastic – basically, the most un-engaging and yawn inducing brand you could think of. Brands are taking over our online space now, and with this, the immediate need to connect with their audience has developed. And you guessed it; this has fed through into marketing too.
Every year we see the same thing in January: a barrage of travel and leisure adverts designed to tempt us to get the credit card out and purchase a holiday escape for the summer months.It's human nature.
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