We love a good bit of brand consistency at pixel8.And whether we use it to come up with clever little brand guidelines, or perhaps apply it to the likes of a sports coaching manual - we like to do the best job possible and make sure it looks brilliant too.So it’s a good job we’re a little bit creative, then!
We <3 logos - which is lucky, really, because logo creation is one of the central parts of creating any brilliant brand!Now we know every market is saturated with a range of logos, so it’s important that your brand has the ability to POP. However, don't worry - it’s not impossible to create a logo that stands out and retains the attention of your customers.
Travel brands are known for their exciting advertising campaigns and the ability to pull in their target audience, and there’s a lot we can learn from them.Whether it's nailing social media or creating a travel advert that the nation adores, there's a lot to be learnt about a successful travel brand campaign from those at the top of their game.
Sometimes it’s easier not to refresh a brand. But what’s easy isn’t necessarily right.A tired brand shows over time and not only will it be obvious to you, it will also be clear to your customers too. And if you aren’t maintaining your brand it’ll tell your customers you’re not too bothered about your product. Which we know isn’t true!
Building a brand that people will appreciate is a task that takes skill, talent, and a lot of knowledge about your customer. Yet it’s building one that people will remember long after you've initially reached them that proves to be a harder challenge. Brands want to be chosen by the consumer, and marketing is a key driver for increasing that likelihood.
One of the best things about a boutique brand is that any experience at this type of business feels exclusive, exciting - and it leaves you wanting to go back for more. So what if we told you there was a way to keep this boutique brand feel whilst also expanding globally?That's precisely what we did when we worked closely with Hotel Indigo on their global branding - so why not see what you can learn in our free slideshow filled with top boutique branding tips?
To have an effective brand, you need to ensure that your brand message is on point. But what is a brand message? And why is it so important to the failure or success of a company’s brand.That's where we’re here to help.
2016 is nearly here, and whilst most of the nation are thinking about the festivities, brands and businesses around the globe are thinking about something a little more important - their direction for 2016.What the new year holds remains to be seen, however with a little tweak of your brand you could help define the path your business takes in a positive way.
If you think we’d be a good fit with your business, simply leave your details below or call us direct on 0161 228 6489. You're also very welcome to pop over to our studio for a refreshing perspective and a great cuppa.
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