We <3 logos - which is lucky, really, because logo creation is one of the central parts of creating any brilliant brand!Now we know every market is saturated with a range of logos, so it’s important that your brand has the ability to POP. However, don't worry - it’s not impossible to create a logo that stands out and retains the attention of your customers.
Repositioning a brand affords the opportunity for a business to re-establish the very core of their company’s offering - and there are many times when a brand might need to do this.A reposition could be due to a number of things. Perhaps your core business offering has changed, or maybe the ever-changing market has shifted too far away from your original brand concept.
Sometimes it’s easier not to refresh a brand. But what’s easy isn’t necessarily right.A tired brand shows over time and not only will it be obvious to you, it will also be clear to your customers too. And if you aren’t maintaining your brand it’ll tell your customers you’re not too bothered about your product. Which we know isn’t true!
Building a brand that people will appreciate is a task that takes skill, talent, and a lot of knowledge about your customer. Yet it’s building one that people will remember long after you've initially reached them that proves to be a harder challenge. Brands want to be chosen by the consumer, and marketing is a key driver for increasing that likelihood.
People are protective of their brands - and can you blame them? A brand is what tells the story of your business. It’s what gives potential customers an insight into what your brand personality and ethos are all about.So when it comes to considering a brand refresh or rebrand, it’s not surprising it makes some people a little nervous.
2016 is nearly here, and whilst most of the nation are thinking about the festivities, brands and businesses around the globe are thinking about something a little more important - their direction for 2016.What the new year holds remains to be seen, however with a little tweak of your brand you could help define the path your business takes in a positive way.
Have you ever come across a brand that once looked amazing and fit the business it was representing perfectly - only to find that years down the line it’s looking tired and turning customers off?We have.And it’s important to realise there’s no shame in this!
There's been a lot of changes at Pixel8 over the years, and we wouldn't be able to call ourselves a branding agency without our own brand changing to meet the growing trends of the time. Take a look at the evolution of the Pixel8 brand in this infographic created by our founder Nigel.
If you think we’d be a good fit with your business, simply leave your details below or call us direct on 0161 228 6489. You're also very welcome to pop over to our studio for a refreshing perspective and a great cuppa.
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