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May 18, 2017
How To Refresh A Logo - A Crowne Plaza Case Study
We <3 logos - which is lucky, really, because logo creation is one of the central parts of creating any brilliant brand!Now we know every market is saturated with a range of logos, so it’s important that your brand has the ability to POP. However, don't worry - it’s not impossible to create a logo that stands out and retains the attention of your customers.
Aug 30, 2016
How Do You Know If It&#039;s Time To Reposition Your Brand?
Repositioning a brand affords the opportunity for a business to re-establish the very core of their company’s offering - and there are many times when a brand might need to do this.A reposition could be due to a number of things. Perhaps your core business offering has changed, or maybe the ever-changing market has shifted too far away from your original brand concept.
May 03, 2016
5 Reasons to Refresh Your Company Branding
Sometimes it’s easier not to refresh a brand. But what’s easy isn’t necessarily right.A tired brand shows over time and not only will it be obvious to you, it will also be clear to your customers too. And if you aren’t maintaining your brand it’ll tell your customers you’re not too bothered about your product. Which we know isn’t true!
Apr 01, 2016
How To Build A Brand The World Will Remember Tomorrow
Building a brand that people will appreciate is a task that takes skill, talent, and a lot of knowledge about your customer. Yet it’s building one that people will remember long after you've initially reached them that proves to be a harder challenge. Brands want to be chosen by the consumer, and marketing is a key driver for increasing that likelihood. 
Mar 11, 2016
Rebrand or Refresh? Which is best for your business?
People are protective of their brands - and can you blame them? A brand is what tells the story of your business. It’s what gives potential customers an insight into what your brand personality and ethos are all about.So when it comes to considering a brand refresh or rebrand, it’s not surprising it makes some people a little nervous.
Dec 16, 2015
New Year, New Brand - A guide to refreshing your brand in 2016
2016 is nearly here, and whilst most of the nation are thinking about the festivities, brands and businesses around the globe are thinking about something a little more important - their direction for 2016.What the new year holds remains to be seen, however with a little tweak of your brand you could help define the path your business takes in a positive way.
Oct 21, 2015
How Your Hotel Could Benefit From a Brand Refresh
Have you ever come across a brand that once looked amazing and fit the business it was representing perfectly - only to find that years down the line it’s looking tired and turning customers off?We have.And it’s important to realise there’s no shame in this!
Jun 20, 2014
The Pixel8 Brand - 15 years in the making
There's been a lot of changes at Pixel8 over the years, and we wouldn't be able to call ourselves a branding agency without our own brand changing to meet the growing trends of the time. Take a look at the evolution of the Pixel8 brand in this infographic created by our founder Nigel.   
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