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May 18, 2017
How To Create An Ingenious Logo - The Novus Case Study
We adore a great logo simply because they do so much for a brand. They attract customers, help to tell a brand story, and they also allow brands to become recognised time and time again.
May 18, 2017
Brand Guidelines - The Hotel Indigo Case Study
It’s a well-known fact that all pixels love a really good set of brand guidelines. Why is that, you ask? Well, it’s simple.
May 11, 2017
Case Study - HSBC UK National Cycling Centre - Brand Creation And Brand Evolution.
Big wheels keep on turning?Times change. People change. And the identities of brands change. We’ve supported Manchester’s National Cycling Centre transform through three brand evolutions and delivered the new brand mark for the HSBC UK National Cycling Centre that you see today.Explore how we developed the brand for one of the world's leading cycling venues and largest world banks to produce a concise set of brand guidelines in the case study below.ClientHSBC UK National Cycling Centre
Oct 05, 2016
Magic vs. Logic - Balancing the Art and Science of Successful Marketing Campaigns
Artistic and scientific thinking, also known as magic vs logic, is a marketing avenue that all successful marketing managers must be capable of.
Aug 30, 2016
How Do You Know If It's Time To Reposition Your Brand?
Repositioning a brand affords the opportunity for a business to re-establish the very core of their company’s offering - and there are many times when a brand might need to do this.A reposition could be due to a number of things. Perhaps your core business offering has changed, or maybe the ever-changing market has shifted too far away from your original brand concept.
Jun 23, 2016
Pixel8 and Silver Bay Team Up For Restaurant Rebrand - Case Study
We love brands, and we adore helping businesses around the world reposition their brand - which is why we couldn't wait to get started when Silver Bay Holiday Village approached us about a restaurant rebrand!Client: Silver Bay
Jun 23, 2016
Pixel8 and The Original Bowling Company Rebranding Case Study
Another client we've really enjoyed working with is The Original Bowling Company. Discover our latest projects with them and see what we've been up to below!Client: The Original Bowling Company AMF Brand Refresh
Apr 11, 2016
How Remarkable Branding Bridges Online and Offline Experiences
Back in the day, branding used to be an offline experience. It was all about appearing on the right billboards, mailing letters to the right people and overseeing other print advertising mediums. And although there is still room for this arm of branding today, there’s also a new kid in town.
Apr 01, 2016
How To Build A Brand The World Will Remember Tomorrow
Building a brand that people will appreciate is a task that takes skill, talent, and a lot of knowledge about your customer. Yet it’s building one that people will remember long after you've initially reached them that proves to be a harder challenge. Brands want to be chosen by the consumer, and marketing is a key driver for increasing that likelihood. 
Mar 11, 2016
Rebrand or Refresh? Which is best for your business?
People are protective of their brands - and can you blame them? A brand is what tells the story of your business. It’s what gives potential customers an insight into what your brand personality and ethos are all about.So when it comes to considering a brand refresh or rebrand, it’s not surprising it makes some people a little nervous.

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