Here at pixel8, we love a good social advertising campaign.Not only does it show the power of social media in the modern world of advertising - they also wield quantifiable results for our clients, proving the ROI on social media activity.
Every now and then here at Pixel8, we like attend events that allow us to brush up on our digital marketing knowledge. The Business Growth Hub recently hosted an event titled ‘An Introduction to Paid Digital Advertising’ presented by Creativjam and Google. PPC and Google Adwords are a huge part of digital advertising – and we’re always keen to keep up to date with all the latest developments!
One of the best things about a boutique brand is that any experience at this type of business feels exclusive, exciting - and it leaves you wanting to go back for more. So what if we told you there was a way to keep this boutique brand feel whilst also expanding globally?That's precisely what we did when we worked closely with Hotel Indigo on their global branding - so why not see what you can learn in our free slideshow filled with top boutique branding tips?
Nobody likes a "flat" brand.And by flat, we mean 2D, personality-free, dull-tastic – basically, the most un-engaging and yawn inducing brand you could think of. Brands are taking over our online space now, and with this, the immediate need to connect with their audience has developed. And you guessed it; this has fed through into marketing too.
Every year we see the same thing in January: a barrage of travel and leisure adverts designed to tempt us to get the credit card out and purchase a holiday escape for the summer months.It's human nature.
Christmas advertising fever grips the nation’s retailers each and every year - and there’s little surprise this always happens.With people more willing to splash out on expensive presents and items for the big day, it becomes a competition over who can win the loyalty of the customers spending the most.
2015 has certainly been an interesting year for digital marketing - and right at the beginning of the year a variety of industry experts had something to say about what we could expect from in the sector during 2015.But how much of that has come true?
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