It’s a digital world.According to the Digital Stats blog, ‘Advertisers spent a record £8.61 billion on UK digital advertising in 2015’ - and that’s just one small arm of the digital transformation businesses are tackling globally.
Game of Thrones is back on UK television tonight, and you might have already seen it if you’re in the US - you lucky things!But what we’re really here to chat about are the amazing marketing tactics we’re being inundated with in the lead up to the series launch in the UK.Below are some of the best we've come across so far.
The bigger your business grows the more assets you’re going to find yourself faced with, it's a natural occurrence for businesses around the world.From photography through to logos, marketing assets are vital for any marketing team to create marketing and branding materials to do their job effectively - but how are you supposed to manage them all?
Everywhere you’ll look on digital marketing resource websites you’ll find articles all about social media platforms. From the latest Facebook changes through to what Instagram have done to our feeds (or haven’t done!), you can’t integrate yourself in the world of digital marketing in 2016 without studying the latest updates and news in the industry.
Back in the day, branding used to be an offline experience. It was all about appearing on the right billboards, mailing letters to the right people and overseeing other print advertising mediums. And although there is still room for this arm of branding today, there’s also a new kid in town.
Building a brand that people will appreciate is a task that takes skill, talent, and a lot of knowledge about your customer. Yet it’s building one that people will remember long after you've initially reached them that proves to be a harder challenge. Brands want to be chosen by the consumer, and marketing is a key driver for increasing that likelihood.
Marketing is one of those sectors that’s constantly shifting and evolving - and if you’re a marketing manager then you’ll no doubt appreciate already just how much this can affect your job. So in order for you to be the best marketing manager you can be, there are five objectives to help you achieve marketing success.Make sure you keep these mantras at the forefront of your mind as a constant reminder of what it takes to be an epic marketing manager!
When it comes to promoting your leisure brand, there are many ways to do it. Everyone’s going digital, and this is because it’s an incredibly useful way to reach your target audience as quickly and as effectively as possible.
Content marketing is an intense practice, and it’s one of those areas that travel and leisure marketers need to keep abreast of constantly.But why is this?Well, there are a few key reasons why leisure companies should be making the most of content marketing strategies, so let us explain why.
People are protective of their brands - and can you blame them? A brand is what tells the story of your business. It’s what gives potential customers an insight into what your brand personality and ethos are all about.So when it comes to considering a brand refresh or rebrand, it’s not surprising it makes some people a little nervous.
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