No matter how big or small your business is, you need to have a marketing plan in place if you want to achieve success.Marketing both on and offline will help improve brand awareness, draw more customers to your business and boost revenue - and what more could any company want?
Social media isn’t just for big businesses. In fact, social platforms are a great way to get people talking about small businesses and encourage people to invest in your products/services.However, it’s sometimes more difficult to manage social accounts if you’re an SME, simply because you don’t have the staff.
Everyone’s gearing up to vote in the EU referendum on the 23rd of June, and it’s starting to feel like this vote is popping up everywhere you look. From social media to print advertising to every newspaper in the UK, the referendum is shoved in our faces until it’s all we can think about.But it doesn't have to be quite as annoying if you think about it all in a different way.
Every day, thousands upon thousands of UK family leisure operators fight it out to win the leisure spend of the nation.But just how do parents come up with new and entertaining ways to keep their children short of boredom? Well, they head online, of course.But where do they go?
Travel brands are known for their exciting advertising campaigns and the ability to pull in their target audience, and there’s a lot we can learn from them.Whether it's nailing social media or creating a travel advert that the nation adores, there's a lot to be learnt about a successful travel brand campaign from those at the top of their game.
Blogging is one of those marketing buzzwords that’s flying around businesses across the world, but how do you make success of a blog that’s going to represent your business on the internet?Well, there are a few golden rules to keep in mind.
It seems that not a day goes by where Google don't decide to change or add something new to their all-dominating search engine - but there are some good/helpful sides to Google, including the following: Google Tag Manager.This platform was created with one main aim - to help digital marketers.
Content marketing is one of those areas that all hotel marketing managers will be aware of. But in this piece we're going to give you precisely what you need to take your content marketing above and beyond anything you've ever done before.
Sometimes it’s easier not to refresh a brand. But what’s easy isn’t necessarily right.A tired brand shows over time and not only will it be obvious to you, it will also be clear to your customers too. And if you aren’t maintaining your brand it’ll tell your customers you’re not too bothered about your product. Which we know isn’t true!
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