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May 30, 2014
Subtle Google Changes
Today brought about 2 new changes from global search engine Google, but blink twice and you might have missed them.
May 16, 2014
The ‘Right To Be Anonymous’ on Google
You can feel it in the online air – a change is coming. Following an EU court ruling earlier this week, data about individuals held by Google must be deleted on request.The content will still be available at the source, but Google will no longer link to those pages, making it extremely hard for people to track certain information without prior knowledge of the URL.
May 09, 2014
Facebook Ads to Extend Beyond Facebook
Last week, the co-founder of Facebook Mark Zuckerberg announced at the F8 developers conference in San Francisco that they will begin promoting Facebook ads via third-party mobile applications.What does it all mean? Well, it marks the first time that Facebook will leave their platform and begin to advertise through third-parties. Named ‘Facebook Audience Network’, it will give businesses and individuals the ability to manage their ads, select their own targeting and report on their success across a much wider scope.
Dec 15, 2010
Why Colour is so Important in the Branding Process
What is branding? Branding can do several useful things, all of which help to ensure the success of the product or service. In essence, a good brand aims to fulfil the following hallmarks:Reinforcement of a good reputationEncourage customer loyaltyAssure qualityConvey a perception of greater worthBring about a sense of affirmationBrand reputations are often synonymous with how they reside in the customer's mind.
Sep 16, 2009
In order to design and develop a truly great corporate brand, we need to acknowledge that we are all consumers, so above all the marketing hype, the fact is that we all identify with brands! You’ll find it useful to make a note of all the things that you think contribute to your favourite brands, so that you can relate better to brand management.

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