At a time of economic uncertainty, leisure businesses need to get creative if they’re to pull in cautious customers. Maintaining footfall throughout the year is a challenge for even the most established brands in the leisure sector - and this is especially true for brands aiming to attract parents and their little ones.
Christmas is one of the most magical times of the year, and what better way for marketers to embrace this magic than running a festive themed social media campaign to drive revenue and boost brand awareness.Just last year, John Lewis spent £7 million pounds on their ‘Man on the Moon’ Christmas advertising campaign - an impressive figure which resulted in total sales across the group rising 4.1% to £1.81 billion over 6 weeks.
Creating memorable content is about reaching target prospects and planting something in their minds that will leave a lasting impression - and there are many effective ways of doing so. Our latest pixel8 blog will take you through that journey.
Repositioning a brand affords the opportunity for a business to re-establish the very core of their company’s offering - and there are many times when a brand might need to do this.A reposition could be due to a number of things. Perhaps your core business offering has changed, or maybe the ever-changing market has shifted too far away from your original brand concept.
Social media - it seems the world has gone nutty for it, but there's one big reason why so many brands are heading online... Millions of people on a global scale all use social media platforms such as Twitter and Facebook, and they provide a guaranteed opportunity to reach your target audience with ease.
Unless you’ve been living under a rock, you may have noticed that there’s a heck of a lot of buzz in the air about the 2016 Rio Olympics!It’s been 4 years since London last hosted, and now brands are getting geared up ready to celebrate the Rio games. But just how are businesses around the world making the most of this monumental sporting competition?
Despite the popularity of gaming, music, or going out for the evening, we all eventually return to our humble televisions to catch some entertainment at some point or another.Yet despite the fact that we love television so much, there is, of course, somewhat of a downside to tuning into a night of visual entertainment.
Digital marketing is a relatively young sector when you compare it to some of the more well-known ones such as regular marketing or the likes of retail. But because of this, it can sometimes be hard to know where to begin when you want to enter this type of career.
2016 has been an exciting year so far in the realm of Marketing, and we’ve already seen some amazing campaigns from a variety of brands. But what have been the best to hit the advertising waves this year?We’ve dug around and pulled them out of the woodwork for you to enjoy!
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