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Mar 22, 2017
How Agencies Can Adapt to a Rapidly Changing Technological Landscape
It’s easy to become overwhelmed by the exponential rise of technology within marketing. Increasingly so, Marketing Managers are expected to deliver campaigns responsively executed across multiple platforms. With 58% of in-house Marketing Managers expecting to work with fewer agencies in five years, the traditional client-agency model has been shaken by an expectation from customers - that an instant response is there.
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