In the twenty-first century world, marketing campaigns are constantly drip fed to consumers. Whether it’s via a billboard on the way to work, or on a big cinema screen before a film starts, brands are pushing millions into creating adverts that stand out in the mind of their target audience.
Despite the popularity of gaming, music, or going out for the evening, we all eventually return to our humble televisions to catch some entertainment at some point or another.Yet despite the fact that we love television so much, there is, of course, somewhat of a downside to tuning into a night of visual entertainment.
There’s a nip in the Mancunian air at last and with the release of the festive John Lewis advert, it feels like the countdown to the Christmas festivities has begun. For the past nine years, John Lewis’ Christmas advert has become as regular a part of the Christmas season as dry turkey, fights on Albert Square and jazzy Christmas knits from your Nanna. Expectation hangs on the arrival of the advert and it has led to a revival of quality in UK festive adverts, with other brands keen to get a slice of the Christmas pud (so to speak.)
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