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Mar 08, 2017
Pioneering Women in Marketing - International Women’s Day 2017 #BeBoldForChange
If there’s one thing that 2017 has taught the world so far, it’s that girl power isn’t dead.This week, the fight for equality continues as International Women’s Day kicks off around the globe. The day will highlight the range of economic, political and social achievements made by women, as well as opening up the discussion on how we can forge a more inclusive world for the next generation.The campaign theme for this year is #BeBoldForChange.
Mar 03, 2017
7 Advertising Campaigns that Inspired the Pixels
In the twenty-first century world, marketing campaigns are constantly drip fed to consumers. Whether it’s via a billboard on the way to work, or on a big cinema screen before a film starts, brands are pushing millions into creating adverts that stand out in the mind of their target audience.
Jun 27, 2016
Social Media Help For Small Businesses
Social media isn’t just for big businesses. In fact, social platforms are a great way to get people talking about small businesses and encourage people to invest in your products/services.However, it’s sometimes more difficult to manage social accounts if you’re an SME, simply because you don’t have the staff.
Jun 17, 2016
Twitter Launches Targeted Emoji Advertising - But What Would The Employees of Pixel8 Be Targeted For?
We all love a good emoji here in Pixel8 Towers, and now advertisers are making use of our adoration too when it comes to ad targeting.
Mar 09, 2016
The Benefits of Facebook Advertising - and How to Get Those Much-Needed Results
Here at pixel8, we love a good social advertising campaign.Not only does it show the power of social media in the modern world of advertising - they also wield quantifiable results for our clients, proving the ROI on social media activity.
Feb 12, 2016
The Top 5 Valentine's Day Adverts of All Time
The day of lurrvveee is almost upon us and the pixels are excited to find our inner Pepé Le Pew for Valentines...Image courtesy of Pinterest
Jan 14, 2016
The Best Travel Advertisements That Kick-Started 2016
Every year we see the same thing in January: a barrage of travel and leisure adverts designed to tempt us to get the credit card out and purchase a holiday escape for the summer months.It's human nature.
Nov 30, 2015
John Lewis : The Nation's Brand for Christmas Storytelling
There’s a nip in the Mancunian air at last and with the release of the festive John Lewis advert, it feels like the countdown to the Christmas festivities has begun. For the past nine years, John Lewis’ Christmas advert has become as regular a part of the Christmas season as dry turkey, fights on Albert Square and jazzy Christmas knits from your Nanna. Expectation hangs on the arrival of the advert and it has led to a revival of quality in UK festive adverts, with other brands keen to get a slice of the Christmas pud (so to speak.)
Sep 11, 2015
7 Digital Marketing Insights We Didn’t Know Last Week
 This past week has been a whirlwind of new insights into the world of digital marketing - from the good, the bad, to the downright surprising.We’ve seen some revelations about how marketers feel about their efforts to communicate with audiences. And the key concerns that impact whether or not a consumer trusts a brand - including the consequences of what happens when they don’t.
Jan 22, 2015
The Social Network of Advertising Icons [HubSpot Infographic]
 The clever beans over at HubSpot have well and truly impressed the pixels with their latest infographic offering. The series of infographics imagines the digital social profiles of leading advertising icons - this one showcasing the Father of Advertising, David Ogilvy, is our favourite.The infographic's clever format, akin to a Facebook profile page, curates famous work, quotes, and other life details of the infamous 'Madmen' of the advertising industry.
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