In the twenty-first century world, marketing campaigns are constantly drip fed to consumers. Whether it’s via a billboard on the way to work, or on a big cinema screen before a film starts, brands are pushing millions into creating adverts that stand out in the mind of their target audience.
Despite the popularity of gaming, music, or going out for the evening, we all eventually return to our humble televisions to catch some entertainment at some point or another.Yet despite the fact that we love television so much, there is, of course, somewhat of a downside to tuning into a night of visual entertainment.
Every year we see the same thing in January: a barrage of travel and leisure adverts designed to tempt us to get the credit card out and purchase a holiday escape for the summer months.It's human nature.
There’s a nip in the Mancunian air at last and with the release of the festive John Lewis advert, it feels like the countdown to the Christmas festivities has begun. For the past nine years, John Lewis’ Christmas advert has become as regular a part of the Christmas season as dry turkey, fights on Albert Square and jazzy Christmas knits from your Nanna. Expectation hangs on the arrival of the advert and it has led to a revival of quality in UK festive adverts, with other brands keen to get a slice of the Christmas pud (so to speak.)
The clever beans over at HubSpot have well and truly impressed the pixels with their latest infographic offering. The series of infographics imagines the digital social profiles of leading advertising icons - this one showcasing the Father of Advertising, David Ogilvy, is our favourite.The infographic's clever format, akin to a Facebook profile page, curates famous work, quotes, and other life details of the infamous 'Madmen' of the advertising industry.
Our series of blogs on marketing for home builders continues this week with some thoughts from our Digital Marketing Manager regarding how social media can be used to create awareness and aspiration in potential buyers around new build estates. Our friend social media is one of the only tools at a brand’s disposal that affords a large reach and an instant one-to-one dialogue with their customers, and so it’s the perfect platform for construction companies to reach out to potential customers and keep their existing ones up to date w
No fewer than FIVE of our pixels are in the process of buying homes direct from the house builders, and so houses and the purchase process are big topics of conversation in the office!While some of the house builders we've come across have great marketing at a central level , what our guys have noticed is that there is often next to no activity going on at a local level relating to specific developments- which is exactly where the majority of target customers are.
If you think we’d be a good fit with your business, simply leave your details below or call us direct on 0161 228 6489. You're also very welcome to pop over to our studio for a refreshing perspective and a great cuppa.
76 Manchester Road, Denton, Manchester, M34
Registered in England 6407431
VAT Number 922 5069 35
pixel8 10 Little Lever Street 3rd Floor Manchester M1 1HR United Kingdom