There’s a nip in the Mancunian air at last and with the release of the festive John Lewis advert, it feels like the countdown to the Christmas festivities has begun. For the past nine years, John Lewis’ Christmas advert has become as regular a part of the Christmas season as dry turkey, fights on Albert Square and jazzy Christmas knits from your Nanna. Expectation hangs on the arrival of the advert and it has led to a revival of quality in UK festive adverts, with other brands keen to get a slice of the Christmas pud (so to speak.)