Motorbike Solicitors at Sorrymate Get Complete Corporate Branding
Sorrymate are specialist “bikers for bikers” solicitors that handle motor bike accident claims. They’re all too familiar with accidents caused by motorists who say “Sorry mate, I didn’t see you” after their car has collided with a motor bike.
Sorrymate wanted to inject some vitality into their brand, but to keep elements of their existing logo design. Pixel8 immediately understood that the client wanted the brand refreshed, and not completely changed.
Initial branding design concepts were quickly developed, and Pixel8’s logo design team created a new version of the Sorrymate logo featuring a biker’s helmet with a cracked visor. The new logo and brand design concepts were shown on storyboards to the client who was really pleased with the look and feel of their new branding.
The new logo was then applied as a stand-alone icon across all other print advertising, marketing materials and business stationary. Pixel8 also developed a credit card style SMIDSY (Sorry mate, I didn’t see you) card for bikers to carry in case of an accident.
Pixel8’s exhibition design team got to work creating a 16 panel exhibition stand for a Sorrymate exhibit at the NEC in Birmingham, this included wraparound artwork for the exhibitions’ stand counters. The exhibition graphics were printing in-house on Pixel8’s large format printers.
To complete the new branding, Pixel8’s web designers developed a new website for Sorrymate which is now live at www.sorrymate.com
To see all the final branding designs please visit the Sorrymate design portfolio.
If your company is looking at rebranding, you may find our branding questions answered blog helpful. For more information, please call Pixel8 in Manchester on 0161 228 6489 – 0845 230 1336 or contact us by email
Tags: Brand Design, Design Concepts, graphic design, logo design, Web Design