As part of our ongoing web support services for our client, the Expert Patients Programme, our web design and online marketing teams provided them with access to our easy-to-use email marketing system.

First, we designed and developed an HTML email template for their Self Management Division and integrated it into the content management system (CMS) of our email broadcasting system.

After an initial email marketing training session with the client, they were able to insert the text into the email campaign using the content management system which features a simple to use WYSIWYG (what you see is what you get) editor with the ability to edit text and images, insert banners and links to their website or to other organisations such as the NHS.

When the email content had been added, it was a simple case of uploading the mailing list as a CSV file and using our email broadcasting system to send the email out to members of the Expert Patients Programme and the Self Management Division associates.

Once the email campaign had been broadcast, the client used our live email reporting system to browse through analytics and statistics including the number of times the email had been opened, which links had been clicked on and which email addresses caused a bounce back.

Pixel8 recently provided website redesign and web development services for the Expert Patients Programme website, to find out more please click here.

For more information visit our web design or our email marketing portfolio pages, or call the Pixel8 design and marketing agency in Manchester on 0161 228 6489, 0845 230 1336 or contact us today by e-mail

Tags: E-Marketing, Web Design

This entry was posted on Thursday, January 14th, 2010 at 12:09 pm and is filed under E-Marketing, Ongoing Support. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.