An 8 Step Guide To Tracking Social Media Traffic In Google Analytics
There are 2.3 billion people with social media accounts across the world according to Brandwatch.com.
One of the most effective ways to direct traffic towards your website is by using social media. As all of the platforms are free, it’s an incredibly cost-effective way to raise brand awareness. And remember, you can also pay to advertise on these channels for hyper-targeted marketing too.
But to really know how much of a difference you’re making with your social content, you need to be tracking it on Google Analytics.
What is Google Analytics?
Known as GA for short, Google Analytics gives marketers a key opportunity to analyse and understand their website. You can monitor where customers are entering your site, where they’re coming from, and where they go!
But that isn’t all you can monitor, you can also track the types of people coming onto your website, as well as their location and much more.
So how do you gain access and use this to track your social media channels? Here’s the step by step guide.
1. Set up Google Analytics account
To monitor GA, you’re going to need an account. All you need to do is visit the website right here and sign up.
Once you’re on the website, you need to add a new property. It’s called a property because it can be either a mobile app or a website. So select admin, go to Add a property and input your website details.
2. Put the code on your website
Setting up the account is only one-half of the process. To allow GA to interact with your website you need to add a certain bit of code into your back end.
Where you put this code depends on what type of website you have, but for a standard website or a dynamic one, you will need to put the code provided by GA into the source code of every single pay you want to track.
There are other options that GA offer, and you can find a more in-depth version on their website.
3. Wait a day
When you put the code in, it won’t be instantaneous. You’re going to need a bit of time for your account to catch up, so give it a day or so before worrying if you aren’t seeing results.
If you still aren't seeing results after a day or two it may be best to get in touch with Google Analytics or consult a social expert to find out precisely what's going on!
4. Delegate access
Google Analytics is a useful tool that all your marketing department can benefit from.
For that reason, it’s a good idea to distribute it to your content writers and social team, and from there they can see what content they’re pushing out is popular as well as what social channels are driving the most traffic.
This will allow them to improve in the future and ensure your marketing team are performing to the best of their ability.
5. See how you’re doing on social
To track how much traffic is hitting your website via social media, you simply need to log on to your GA account.
From there, you will need to select Acquisition, Traffic and then see how many hits are coming from social in the table on the right.
From here you’ll be able to see whether you social media accounts are driving the kind of traffic levels you'd like.
Once you’re in the full swing of things, you can monitor how much traffic is coming from these sites on different days and months.
You can also compare previous periods and years to see if you’re improving - and then do something about it if you aren't!
7. Delve deeper
If you select the social media button on the table, you’ll be able to see a breakdown of which channels are sending you traffic.
From here you’ll be able to judge which is the most effective for your website, as well as uncovering areas where you can improve.
This could also help you decide which channels to pay for advertising on in the future if this is an avenue you'd like to explore.
8. Set some goals
One of the great things about GA is that you can set goals. These are used so that you can personally monitor your company's digital marketing progress and ensure you’re heading in the right direction.
Goals can monitor a variety of things including when your customer reaches certain pages or the amount of time spent on them, as well as other things too. This will help you to understand whether you social media traffic is converting as you hope it is.
To set up a goal, simply sign in to GA, go to admin and then to your property. Then you need to select Add Goal which will allow you to create either a custom goal, a smart goal or use a ready-made template which could be perfect if you're new to this.
To find out more about setting up the perfect Goal, visit the GA website where you’ll find everything you need to know to make your Google Analytics account work for you!
Social Media and Pixel8
Did you know that social media users have grown by 176 million in the past year?
That’s a huge amount and a market you need to be tapping into to achieve online business success!
Here at pixel8 we’ve worked with a range of social media clients and helped them hit brand new heights with social media.
If you think this is something your business could benefit from, don’t hesitate to contact us on 0161 228 6489 or by filling in the contact us form. You can also explore our clients to see who we’ve worked with!