5 Mantras for Clever Marketing Managers
Marketing is one of those sectors that’s constantly shifting and evolving - and if you’re a marketing manager then you’ll no doubt appreciate already just how much this can affect your job. So in order for you to be the best marketing manager you can be, there are five objectives to help you achieve marketing success.
Make sure you keep these mantras at the forefront of your mind as a constant reminder of what it takes to be an epic marketing manager!
1. Research, React, Repeat
Because there’s always a new trend and development on the horizon, it’s important to make research a central part of your role. Setting up Google Alerts for your sector and the latest marketing news will ensure this drops straight into your inbox with minimal fuss.
It’s also a good idea to register for blogs such as Hubspot, where you’ll always find yourself ahead of the marketing game with their tips, hints and marketing news. You can also check in with the pixel8 blog for all the latest marketing hints and tips.
Another area that you absolutely must research is what your competitors are up to. You can learn from the successes, and also their not so successful marketing campaigns - and from there you can ensure you develop your strategy in the right direction.
Marketing reports are another area marketing managers need to keep an eye on. These reports will quickly become your best friend, feeding direct to you what’s working and what isn’t. Marketing these days is all about adapting, and real-time results allow you to do precisely that and deliver what your customer really wants.
What's really important to note is that you can do all the research in the world, but if you're not putting your findings into practice, it's like driving with your eyes closed. Knowledge is power, so use it!
2. Nurture your Team's Creativity
With a great creative team in place, you also have the ability to generate excellent campaign ideas. Encourage open discussions about this and make these meetings a place where anyone feels like they can contribute. Your best idea could come from your quietest team member, so be sure to always lend a listening ear. Make sure your work environment encourages creative thought - take a field trip to an interesting location too. It also helps if you have an inspiring creative agency supporting you with your marketing activity. The more creative brains and leftfield thinking, the more original your marketing campaign will be.
3. Be Results Driven
When it comes to digital marketing, you need the evidence to prove your strategy is working. Great resources for this include monitoring your social posts on Buffer, Sprout Social, or Klear, as well as keeping a close eye on your Google Analytics and Search analytics to see how your website is performing and where your traffic is coming from.
You can also take Google Analytics one step further by setting up goals you want to achieve. Whether your aim is to get more people to contact you via your ‘contact us’ page, or something else entirely, Google Analytics will help you to track this so you can see if your current marketing methods are working the way you want them to.
If you’re a marketing manager for a B2B business, tools such as Lead Forensics can help you collect the leads that land on your website and nurture them into warm prospects.
Whatever you need to do to get the results you want - do it. And use your team to help you reach for the stars.
It’s also worth tracking your key performance indicators (KPIs) too, to make sure you’re getting the results you’re after. A successful reporting strategy will also contribute to this and help make sure you have a way to collate your successful results and show off what you and your marketing team do best.
4. Be Irresistible
There’s no point in doing any type of marketing if it’s not going to engage your target market. It’ll fall on deaf ears and turn customers off from your brand.
Today's attention span is becoming shorter than ever before. According to TIME, since we began our love affair with smartphones, our attention span has dropped from 12 seconds in 2000 to 8 seconds in 2015. So to really have an effective marketing strategy, it’s important to remember that you have to engage quickly and capture the heart of your customer instantly. In short, your marketing message needs to be irresistible.
It’s also good practice to track where you’re mentioned online with social listening. You want to make sure the conversation around your brand is the right one. By using hashtags and checking out what’s going on when people mention your name on social media platforms, you’ll get a great sense of what people think of your business - and perhaps what you might need to improve on to make your brand even more irresistible and conversation-worthy. Your customers are your most trusted brand advocates, look after them.
5. Adapt and Be Open to Change
When it comes to marketing, there’s no one-trick formula that everyone follows to achieve success. You need to constantly be on the cusp of change. and the great thing about digital marketing is that it forces us to adapt. Technology changes to fit the user's needs, algorithms mix it up - innovation and growth are at the heart of it. If you can't adapt your marketing strategy to meet the demands, you'll be left behind the competition.
Marketing Support with Pixel8
We’re an award-winning marketing and branding agency and we’ve worked with everyone from the Hilton Hotel Group through to Manchester United Football Club. We can support you and your marketing team to achieve incredible results driven by creativity and clever strategy.
Call our Managing Partner Jamie Watson on 0161 228 6489 to discuss how pixel8 and your business can work together to achieve marketing superstardom. Whether you need a little support, or a lot, we’ll be on hand to improve your marketing capabilities beyond what you ever thought possible before.