Christmas advertising fever grips the nation’s retailers each and every year - and there’s little surprise this always happens.With people more willing to splash out on expensive presents and items for the big day, it becomes a competition over who can win the loyalty of the customers spending the most.
2015 has certainly been an interesting year for digital marketing - and right at the beginning of the year a variety of industry experts had something to say about what we could expect from in the sector during 2015.But how much of that has come true?
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