Web and Graphic Design Trends of 2015
The creatives at pixel8 are ready to take on 2015 with gusto and are already well on the way to building their online portfolios with fresh, exciting projects. We’ve asked our designer, Jon and and our digital marketer, Sian, to share their insights on web and graphic design trends for the year ahead and what design influences we will see creeping in to a browser near you soon.
Lettering: Hand-drawn Elements
Hand-drawn lettering has been a huge trend for some time, but in 2015 it will grow beyond its current usage and illustrated lettering will be implemented in all quality branding design as well as web design.
Lettering is, by definition, bespoke design work. This year, lettering will develop as one of the key visual clues for distinguishing high-quality design, instead of ready-made templates and fonts.
We’re hoping to see bigger, bolder, more proficient, better differentiated hand drawn typography in 2015. Be bolder with your choices – still be legible – but be different.
This kind of spectacular hand-drawn lettering with organic details used in subtle, intentional ways is exciting for the web user. Watch YouTube tutorials and brush up on hand drawn lettering skills, this is essential to stand out from the crowd.
As the technology and the methods of creation of this type of media continues to mature in 2015, we think animation and videos will become an integral part of the web now, more than ever.
We’re starting to see at lot more interaction design on the web and we believe animation as a whole will become more common place within design, branding and advertising projects. Small chunks of transitions and animations for pretty much any action we take on the web will become commonplace.
It’s effective but it’s not overdone currently. An example would be a character moving if you hit a 'submit' button or an object following your cursor. This adds extra energy to the user’s experience.
Exclusively Responsive – mobile, mobile, mobile!
It’s obvious to see, if you take a second to look up from your Smartphone, that mobile internet usage is leaving laptops and desktops well and truly behind. While many companies were still opting for a dedicated mobile website along with a regular web front, we’re predicting an almost exclusive takeover of timesaving website designs that are both impressive and mobile-responsive. You'd be surprised how many sites still can’t scale down to mobile and this needs to change. Big time.
Material design is a visual language created by Google. The overarching goal is to develop one system that allows for a unified user experience across all devices, platforms and screen sizes.
The general rule is that mobile functionality (standard swiping and tapping) should be primary, but mouse, keyboard, touch and mouse is still just as important. This is something designers need to educate themselves about in 2015, this is a huge step made by Google and designers should take advantage of the possibility for purposeful and elegant brand experience across the board.
The ability to use more sophisticated imagery and animation also paves the way for another fast approaching web trend, that of storytelling. Using different design elements and movement allows websites to be more than just hubs of information, enabling them to evoke emotions, construct a narrative, and take visitors on a journey. The combination of text, pictures, video, and sound sees to that.
It is on the rise and it’s a great way for people and users to connect with a brand, message or idea. Stories provide insight and perspective that customers can relate to.
Simple, Beautiful and Flat
Goodbye outdated textures, laters awkward shadows, buh-bye bubbles and gradients, 2015 is all about beautiful, minimal flat design. As more and more website visits are happening on hand-held devices, designers are intent on creating elements that appear smooth and minimalistic on those screens. Though flat design has been a favourite for a while, we’re predicting a huge growth in dazzling and painless flat user interfaces.
SVG will (finally) take off
The powers are great. The advantages are many. The browser support is good. The time is now.
SVG (Scalable Vector Graphics) is the perfect graphic format for the responsive web, and the current fashion for flat design is the ideal opportunity to embrace it. With SVG all your assets are crisp whatever screen resolution you are on. SVG format has other nice things going on among which is the ability to embed media-queries to create for example responsive logos that would nicely adapt to screen size and also the ability to be animated as well.
Which trends in web design do you see in the coming year? What are you looking forward to what would you rather avoid? Let us know on Twitter and join in the conversation.