Facebook Ads to Extend Beyond Facebook
Last week, the co-founder of Facebook Mark Zuckerberg announced at the F8 developers conference in San Francisco that they will begin promoting Facebook ads via third-party mobile applications.
What does it all mean? Well, it marks the first time that Facebook will leave their platform and begin to advertise through third-parties. Named ‘Facebook Audience Network’, it will give businesses and individuals the ability to manage their ads, select their own targeting and report on their success across a much wider scope.
For the rest of us, it means that Facebook and advertisers will be able to target their audience (i.e. us) across a number of different applications, so long as your Facebook statistics meets the ad criteria. Mobile advertisement is a fast-growing industry for Facebook, and they already have over 1 million advertisers invested in it. The programme is expected to rollout over the next few months.
Facebook news didn’t end there this week. On Wednesday, American television network NBC became the first of its kind to buy Facebook video ads to promote their new shows. These ads “autoplay” when you scroll past them on your newsfeed. The sound is muted, giving you the option to stop and listen if you so wish.
The Vice President of the network had this to say:
“Facebook – the scale alone there – the ability to deliver as many eyeballs as we’re doing today, it’s really hard to find that anywhere else… The video ads are like a regular Facebook ad promo.”
As the average person spends 60% of their time online logged into Facebook, advertising through this ever-growing social media platform has helped many businesses to generate leads and sales. Don’t forget, our digital marketing team also specialise in Facebook and Twitter advertising, so if you think it might be something for you then get in touch!