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Novus Property Solutions, the new name for Seddon Property Services, created By Pixel8 in new contract win...

Laura Blears's picture

 

Novus Property Solutions, the new name for Seddon Property Services, created By Pixel8 in new contract win...

We’ve had a brilliant and super busy month. Alongside all of our retained work and other, (equally as important) client wins, the icing on the cake was winning a contract with one of the companies that form the hugely successful Seddon Group.

We love it when companies recognise that we can help develop their brand with a complete understanding of what they want to achieve.
Because of the success the organisation has cultivated across the construction, homes and maintenance industries, Seddon have recently reorganised their structure to create three independent trading companies. Enter Pixel8 to facilitate the rebrand of Seddon Property Services to Novus Property Solutions.

The first step was giving the brand a new name which, trust us, is as important to a brand as parent naming their baby! Within two weeks and after various internal workshops, lots of research and sessions of ruthless culling we agreed a shiny, new name. From there we developed a selection of branding concepts for Novus to choose from and a new identity was agreed.

We created a full brand identity that had to work across all forms of multimedia including, very importantly, their large fleet of vans. At our starting point all of the vans were adorned in the Seddon brand colours and featured the previous logo. So, we provided an interim, transitional design to help move away from the Seddon brand and move towards the new one to enable a completely refreshed new look.

To support the new brand identity and help communicate it across their 1,000 staff and their wide range of clients and supply chain we created two different communication and client packs. These helped to explain the rebranding and included Powerpoint presentations, letters and postcards that were all delivered within a week.

We’re so pleased about our new relationship with Novus and we’re very proud of the work that our brilliant team has produced. It’s a relationship that is due to continue as we roll out the brand and extend the new identity across all collateral. This will include clothing, internal communications, office signage – basically everything that is required to elevate a new brand identity.

For more information please call Pixel8 in Manchester on 0161 228 6489 - 0845 230 1336 or e-mail us.

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