Kia Bolton Campaign
The Kia dealership is launching a new flag ship showroom based in Bolton’s Middlebrook retail park. And we’ve worked hard to land the job of shouting about it from the rooftops to all locals in Bolton!
Kia Bolton already established as Europe’s No1. Kia dealer, offers visitors a new state of the art showroom with space to browse and a unique bay in which to experience new cars all complimented by a state of the art service department. Bolton Kia wanted to recruit an agency that met with their ambitions; high staff retention and a second to none customer ethos. Dealer principle Alan Purdie said after a three way pitch:
“We have ambitious plans to grow, the new showroom and fantastic range of cars gives us a great platform and in Pixel8 we’ve formed a partnership with an agency that have a similar culture and a great understanding of the Kia brand”.
Our very own creative director and fellow Boltonian Alan Woods adds;
“I’ve watched Kia go from strength to strength in Bolton over the past 10 years and we are really excited to be marketing such an exciting brand at such a landmark time for the dealership.”
Kia Bolton’s new showroom is now ready for business and offering hallmark benefits such as the 7 year warranty and we’re embracing the brief and shouting about the fantastic service available at Bolton Kia. We are proud to be providing a mix of marketing services, graphic design including direct mail to large format print work. Jamie Watson, Pixel8’s Managing Partner says;
“Our challenge is to help Bolton Kia to encourage local people to pop in and demo a car because we know that once you’ve experienced the drive, there’s no competition. Bolton Kia is already Europe’s no 1. Kia dealers and so the new premises offer a great opportunity to go from strength to strength.”
The official launch date for the new refurbished dealership showroom is Saturday 1st June and doors are open for lots of family fun. Join in the fun with Lofty the Lion, the talking Kia and lots more free entertainment on the day.
For information regarding how we can help your business please contact us today.