Brand refresh for Woodhouse Ltd
Here at Pixel8 we were chuffed when Woodhouse Ltd wanted us to refresh their brand and create an email marketing template suite.
Woodhouse, part of Clothing Sites Ltd, first started in 1975 as one of the leading importers of men’s fashion clothing and now have a thriving e-commerce website as well as a flagship store in Notting Hill. They stock brands such as Stone Island, Lacoste, Hugo Boss, Diesel and Edwin and are seen as one of the top editors of men’s fashion.
Because of the history and heritage surrounding Woodhouse, we wanted to really understand the brand and target audience and convey this through the design and email marketing suite. Online fashion retail is a very competitive market so we wanted to insure that Woodhouse stood out from the crowd.
The initial brief was to introduce an identity refresh that could be used across all areas of web, print and emails. Following our extensive research and design trials we rolled out brand guidelines which could be applied to all aspects of Woodhouse. In addition to this we developed a tone of voice specific to the brand and target audience, with the view of being more personable with the customer as well as maintaining an air of authority in the fashion world.
Using the brand guidelines and the specific tone of voice meant we could focus on the objectives of creating snappy headlines and compelling content to encourage a greater open rate and, more importantly, click-through rate for their email marketing campaign.
After the success of the email templates we then implemented the refreshed brand through the website, ensuring successful brand consistency throughout their all their marketing media.
As well as refreshing the Woodhouse Ltd brand, Pixel8 we’re asked to create a sub-brand loyalty scheme. Deer Sir is a scheme for returning customers that offers 10% return on their purchases and is activated online which provides a great way of retaining customer relations. We created a range of logos and names from the initial brief, but Woodhouse chose Deer Sir as it offered a range of dimensions enabling it to work more as a sub brand. From the logo and initial idea we created a range of emails for loyalty scheme customers as well as icons to be used around the website and on additional packaging and marketing collateral.
We’ve really enjoyed the whole branding process with Woodhouse and are looking forward to working with them throughout the year and into the future.