IHG Picks Pixel8 for Crowne Plaza Global Facebook and Twitter
Having already delivered successful and Platinum Award Winning Facebook and Twitter campaigns for the IHG (InterContinental Hotels Group) Hotel Indigo brand; Pixel8 were invited to provide global Social Media marketing for IHG’s Crowne Plaza Hotels & Resorts brand. Crowne Plaza currently has 388 hotels open in 60 countries and 123 new hotels are in the pipeline. Within just four working days the Pixel8 Social Media team launched the Crowne Plaza global Facebook with 43 elements including: A custom-application microsite listing all hotels that works within a single page on Facebook. All Crowne Plaza campaigns including PGA TOUR and BMW Motorsport sponsorships. Hotel photo albums, worldwide special offers, latest news and two charity donation campaigns.
“Room Nights for the Brave” is the Crowne Plaza campaign supporting “Birdies for the Brave”, a PGA TOUR supported military outreach initiative assisting U.S. Armed Forces and their families. Crowne Plaza is donating one room night to Birdies for the Brave for every Eagle made at 8 PGA TOUR golf tournaments between 19th May and 3rd July, 2011. Room Nights for the Brave launched on Facebook and Twitter at the moment play began at the Crowne Plaza Invitational at Colonial, on 19th May. An “Eagle Counter” on Crowne Plaza Facebook displays the number of free room nights accrued to date. By close of play at Colonial, 231 free room nights had been accrued! Pixel8 launched a second campaign to further support Crowne Plaza donations to Birdies for the Brave. The Crowne Plaza Facebook “Likes” campaign will donate up to $20,000 to the charity, one dollar for every “Like” on Crowne Plaza global Facebook until 3rd July, 2011.
In week one of this campaign, over 1,000 people “Liked” Crowne Plaza’s Facebook and many positive comments were posted about the brand. Please join Crowne Plaza in supporting the great work provided by the dedicated people at Birdies for the Brave, just visit Crowne Plaza Facebook and click the “Like” button. Pixel8 are very pleased to win Platinum in the Social Media category at the Hermes Creative Awards for our Hotel Indigo Facebook & Twitter campaigns. We're also proud of the Facebook and Twitter campaigns we delivered in record time for Crowne Plaza Hotels & Resorts. Charles Yap, Director of Global Brand Communications at IHG described Pixel8's achievements as "Epic work!" One advantage of having the same agency provide both brand design and social media, is that the agency is already up to speed and on-brand before social media marketing begins. Advantages which IHG enjoys working with Pixel8 include our ability to provide immediate expertise across both traditional and new media platforms, staff that work out-of-office hours to accommodate Eastern Standard Time and quick turnarounds on custom campaign graphics. For more information about Pixel8 please visit Pixel8ltd.com or call us direct. In the UK please call 0845 230 1336 - From the USA dial 011 44 161 228 6489 or contact us by e-mail today. Crowne Plaza, PGA TOUR and BMW are trademarks of their respective owners.
Following our award winning success refreshing the Hotel Indigo brand for IHG (InterContinental Hotels Group) the world’s largest hotel group; Pixel8 were tasked with the overall refresh of the Crowne Plaza Hotels & Resorts brand, which currently has 388 hotels open in 60 countries. As part of ...