InterContinental Hotels Group (IHG) Select Pixel8 for Crowne Plaza Rebranding
The world’s largest hotel group has once again selected the Pixel8 Design Agency in Manchester to provide corporate branding and design services. In 2010, Pixel8 refreshed the Hotel Indigo brand for InterContinental Hotels Group (IHG), beating a pitch list which included three US branding giants. Pixel8 is now carrying out a brand refresh for Crowne Plaza, the world’s fourth largest upscale hotel brand. The contract win has led to Pixel8 taking on five new members of staff at its northern quarter offices. Pixel8 will once again report to Ed Thorne, Director Global Brand Management, Upscale Brands based at IHG in Atlanta. On selecting Pixel8 for a second time, Ed said, “Pixel8 did a fantastic job and really helped to define and create consistency across the Hotel Indigo brand. Having proved they can really push the boundaries, they were the obvious choice for our next major refresh.” Pixel8 Director Jamie Watson said, “Once again our corporate branding and graphic design services have been picked ahead of our international competitors. This is great news for Manchester and of course for Pixel8. Our relationship with IHG continues to go from strength to strength.” Nigel Daws, Pixel8’s Creative Director added, “Making brands work is at the heart of what we do. We’ve been able to demonstrate that we can develop an effective and consistent brand and create meaningful marketing collateral that works.”
Originally branded as Holiday Inn Crowne Plaza, the first US hotel opened in Rockville, Maryland, in 1983. Today, there are over 400 Crowne Plaza hotels in 52 countries. In July 2009, Crowne Plaza was recognised by US magazine Lodging Hospitality as one of the industry's top growing brands. IHG is the world's largest hotel group by number of rooms with over 4,500 hotels, more than 650,000 guest rooms in over 100 countries and territories worldwide. IHG Brands include InterContinental Hotels, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Staybridge Suites and Candlewood Suites. IHG also operates the world’s largest hotel loyalty programme, Priority Club Rewards, with over 52 million members worldwide. For more information about Pixel8 please visit www.Pixel8ltd.com or call us direct. From the USA dial 011 44 161 228 6489, in the UK call 0845 230 1336 or contact us by e-mail
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