Pixel8 Creates Personalise.com for EU's No.1 Official Licensed Calendar Publisher
Calendar industry leader Danilo, which supplies over 10,000 retailers globally, asked Pixel8 in Manchester to create a new brand, and to develop a new eCommerce website that would allow consumers to personalise officially licensed calendars and greetings cards online. Pixel8’s brand design team developed the Personalise.com brand then worked with their in-house web design and web development teams to create an eCommerce website that would:
A) Appeal to a wide consumer audience as the website offers calendars and cards ranging from Manchester United and Hello Kitty to Wallace and Gromit and Hollyoaks.
B) Allow people to order personalised official calendars and greetings cards easily.
Pixel8 developed bespoke backend software for the website that produces print ready artwork after personalisation. Using a simple four step process, consumers can now get their favourite celebrities from the worlds of music, football, TV and film personalised on calendars and greetings cards which are despatched within 24 hours. The website allows people to put their name, or a loved one’s name on a Manchester United shirt held up by Sir Alex Ferguson or on the billboard outside Old Trafford. Hollyoaks fans could find Gemma Merna (plays Carmen McQueen) asking them to be her valentine in February or Ashley Taylor-Dawson (plays Darren Osbourne) requesting a meeting under the mistletoe in December. Jamie Watson, joint managing director of Pixel8 said, “Danilo saw there was an opening in the market for personalised, officially licensed calendars and greetings cards, so we have set them up to fill the niche. “Pixel8 has produced numerous award winning licensed calendar designs for Danilo over the last decade and was well placed to help them diversify with this exciting new brand.
The bespoke software we created for Personalise.com has several other applications, including the creation of uniform marketing collateral for multi-site franchises. This is an avenue which Pixel8 is keen to explore. Danilo produced its first design, an Elvis calendar, 32 years ago, and is now licensed to produce the official calendars for top brands including major football clubs, Top Gear, Cliff Richard, Glee, Toy Story 3 and Hollyoaks. For more information please visit www.Personalise.com or call Pixel8 in Manchester on 0161 228 6489 – 0845 230 1336 or contact us by e-mail
What is branding? Branding can do several useful things, all of which help to ensure the success of the product or service. In essence, a good brand aims to fulfil the following hallmarks:Reinforcement of a good reputationEncourage customer loyaltyAssure qualityConvey a perception of greater worthBr ...